Established in 1948, Lauder & Rees is the leading optometrists and opticians in London, providing eyecare and high fashion spectacles. DNA Studio earned the difficult task to do justice to their amazing services and products, designing a new brand not only to communicate and engage their current public, but to atract a new audience.
Our challenge was to create something universally recognisable, that succinctly and clearly captured the core benefits and brand attributes of Lauren & Rees. As part of the complete redesign of their Brand and their site, we then moved to developed a full visual identity. From the spectacles cases, bags, credentials and stationary for hospital professionals, DNA Studio also established graphical treatments that catered to social media.
